Business

Marketing CV example

A marketing CV example with channel ownership, budget and results — not a list of tools and adjectives.

Updated August 23, 2026

Yara Bencheikh

Marketing Specialist

y.bencheikh@protonmail.ch+41 76 851 39 24Genève, Suisse

Professional summary

Content and campaign marketing for a Geneva watch house, in French, German and English. Took the newsletter from 14,000 to 48,000 subscribers in two years, at a 41 per cent open rate, without buying a single address.

Work experience

Apr 2022 – Present

Marketing Specialist, content

Maison Perreaux SA · Genève, Suisse

Grew the newsletter from 14,000 to 48,000 subscribers at a 41 per cent open rate.
Run the trilingual editorial calendar; every piece ships in French, German and English on the same day.
Rebuilt the product pages around search intent; organic traffic up 63 per cent year on year.

Oct 2019 – Mar 2022

Marketing Assistant

Agence Vernier Communication · Genève, Suisse

Produced social content for eight client accounts, from brief to publication.
Set up the reporting the agency still sends clients every month.

Education

Sep 2017 – Jun 2019

MA — Communication and media

Université de Genève · Genève, Suisse

100%

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What matters in this role

Which channels you own, and the budget attached. It is the clearest signal of seniority in marketing.
Results with a before and after. A single figure without a baseline says nothing.
Whether you worked in-house or agency, and B2B or B2C. These are different jobs.
Tools, but underneath the results rather than instead of them.

Common mistakes

A skills section of twenty platform logos and no outcomes.
Claiming channel results when you were one of six people on the account.
Vanity metrics — impressions and follower counts — with no commercial figure behind them.
Not saying what the company sells, which makes every number unreadable.

Templates that suit this role

Lena Achermann

Project Manager, operations

lena.achermann@post-mail.ch+41 79 208 66 17Zürich, Schweiz

Professional summary

Nine years running operational change projects in insurance and logistics, with budgets to CHF 2.4 million and teams to eleven. IPMA Level C, and a preference for projects that finish.

Work experience

Project Manager

Sep 2020 – Present

Helvetia Nordwind Versicherungen · Zürich, Schweiz

Led the claims-handling replacement across four cantons; CHF 2.4m budget, team of eleven.
Delivered two weeks early and 6% under budget, with the steering committee reporting unchanged.
Ran fortnightly stakeholder reviews across underwriting, legal and IT.

Operations Analyst

Jun 2016 – Aug 2020

Aarequell Logistik AG · Olten, Schweiz

Mapped the order-to-dispatch process and removed four handoffs, saving 9 hours per order.
Built the weekly operations reporting the site still runs on.

Education

Bachelor of Science — Business administration

Sep 2012 – Feb 2016

Fachhochschule Nordwestschweiz · Olten, Schweiz

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Elira Kastrati

Customer Service Advisor

e.kastrati@bluewin.ch+41 78 663 20 15Basel, Schweiz

Professional summary

Six years on the front line of a health insurer, handling around 60 calls and 40 written cases a week in German and French. Team lead for the complaints queue, where first-contact resolution rose from 61 to 78 per cent.

Work experience

Mar 2021 – Present

Customer Service Advisor, complaints

Rheinquell Krankenversicherung · Basel, Schweiz

Handle around 60 calls and 40 written cases a week in German and French.
Rewrote the twelve most-used reply templates; first-contact resolution went from 61 to 78 per cent.
Train new advisors through their first month on the phones.

Aug 2018 – Feb 2021

Service Assistant

Basler Verkehrs-Betriebe · Basel, Schweiz

Counter service for season tickets, refunds and lost property at the main office.
Kept the complaints log and produced the monthly summary the service manager took to management.

Education

Aug 2015 – Jul 2018

Federal Diploma of Vocational Education and Training — Commercial employee

Berufsfachschule Basel · Basel, Schweiz

Kestrel

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Commercial apprentice, third year

jan.hofstetter@gmx.ch+41 78 909 43 27Aarau, Schweiz

Professional summary

Third-year commercial apprentice looking for a first permanent role in accounts or administration. Two years on the accounts payable desk, plus the school newspaper I have edited since sixteen — which is where I learned to hold a deadline.

Work experience

Commercial apprentice, finance department

Aug 2023 – Present

Aargauische Kantonalbank · Aarau, Schweiz

Process around 200 supplier invoices a month, from receipt to payment run.
Built the spreadsheet the team now uses to chase unapproved invoices before month end.
Rotated through reception and payroll for three months each.

Editor, school newspaper

Sep 2022 – Present

Berufsfachschule Aarau · Aarau, Schweiz

Publish eight pages every term with a team of five, to a fixed print date.

Education

Federal Diploma of Vocational Education and Training (expected 2026) — Commercial employee, E profile

Aug 2023 – Jul 2026

Berufsfachschule Aarau · Aarau, Schweiz

Skills

Microsoft 365Excel (pivot tables, lookups)Accounts payable and receivableBookkeepingOffice administrationDocumentation

Languages

GermanNative

FrenchLimited working

EnglishProfessional working

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Marketing CV example

What matters in this role

Common mistakes

Templates that suit this role

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Kestrel

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