Yara Bencheikh
Marketing Specialist
y.bencheikh@protonmail.ch+41 76 851 39 24Genève, Suisse
Professional summary
Content and campaign marketing for a Geneva watch house, in French, German and English. Took the newsletter from 14,000 to 48,000 subscribers in two years, at a 41 per cent open rate, without buying a single address.
Work experience
Marketing Specialist, content
Apr 2022 – Present
Maison Perreaux SA · Genève, Suisse
- Grew the newsletter from 14,000 to 48,000 subscribers at a 41 per cent open rate.
- Run the trilingual editorial calendar; every piece ships in French, German and English on the same day.
- Rebuilt the product pages around search intent; organic traffic up 63 per cent year on year.
Marketing Assistant
Oct 2019 – Mar 2022
Agence Vernier Communication · Genève, Suisse
- Produced social content for eight client accounts, from brief to publication.
- Set up the reporting the agency still sends clients every month.
Education
MA — Communication and media
Sep 2017 – Jun 2019
Université de Genève · Genève, Suisse
Skills
Content marketingSEO / SEASocial media managementCopywritingWeb analyticsAdobe Creative CloudCRM (Salesforce, HubSpot)
Languages
FrenchNative
ArabicNative
EnglishFluent
GermanProfessional working
Ember
ATS-safeSingle column